Since 1990, Menswear Review has been the go-to resource for information on everything related to menswear, covering not only the changing trends in menswear but also the newest merchandising, marketing, and advertising concepts. MR keeps retailers and brands on the groundbreaking of business and fashion by bringing the menswear industry to life through case studies, national surveys, retailer roundtables, category analysis, provocative interviews, videos, and podcasts with everyone from up-and-coming designers to top executives. MR has become the primary source of everything from denim and sportswear to suits and furnishings.
Chin began her career in the trade show industry at The Collective/ENK, where she worked with Elyse Kroll. She then moved to Business Journals, where she worked as the advertising director for MR magazine. She also managed a team that launched the MRket show, which quickly developed from a welcoming group of menswear exhibitors to a powerful event that attracted a great deal of support from stores and manufacturers. While running the MRket show, Chin also took on the role of publisher of MR magazine, where she used her creative talents to direct a redesign of the publication to widespread acclaim. “MR magazine has always been known as the heart and soul of the menswear industry, providing information and inspiration to our readers,” Chin said.
Gender-neutral fashion is heavily influenced by younger Gen Z consumers, who are more vocal when it comes to expressing themselves and what they stand for. They’re thinking creatively and outside of the box. Many of us shop second-hand clothing at thrift stores, boutiques, and on platforms such as Depop and Poshmark. Influencers on social media are also playing a key role in driving discourse around new fashion trends and representing gender-fluid brands. The global fashion shopping platform Lyst found that searches for fashion pieces, including gender-related keywords, have increased 33% this year. Specifically, Lyst has tracked spikes for searches of oversized T-shirts, skirts, and pearl necklaces like those worn by rapper A$AP Rocky. Shoppers will demand more of this from retailers as more and more conversations around individuality and self-expression spark greater cultural change.
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