The Parajumpers brand was born in 2006, crafted from adventures, new encounters and experiences. Massimo Rossetti’s challenge was to design clothes that not only look great and unique but are functional to the Parajumpers. The mission at Parajumpers is to create products that withstand the elements on your path and enable you to seek new destinations, casting yourself as the main character of your own story, and inspiring you through your journey. Inspired by the Parajumpers, to be worn by Parajumpers. Tough and courageous, they are better trained than any other military corps, but they use their skills and techniques to save lives.
“The global jacket and coat market was forecast to generate around 94.5 billion U.S. dollars in retail sales by 2021, up from around 81 billion U.S. dollars in 2016.”(Smith, 2021). Jackets and coats are a segment within the overall apparel market. As the global apparel market grows, sales of coats and jackets will also rise. Coats and jackets accounted for the largest share of 52.5% in 2018. The segment is driven by a rise in using jackets for different purposes such as trekking, bike riding, armors, tours, and travels, uplifting its sales in the market. Products such as hoodies and V neck and round neck cardigans are growing in the men’s market. Penetration of different women’s wear products in the winter segment such as sweaters, shawls, and scarfs are driving the outerwear market.
Throughout the market, performance factors remain dominant, from Sherpa for warmth and textural interest to technical influences such as new fills for extra warmth, special coatings and tech fabrics. The focus at The North Face remains innovative technology and sustainability with a new emphasis on natural dyes, recycled materials, and waste reduction. Every season we see a broader diversity of styles gaining popularity. “From pre-collections, we’re seeing several elevated neutral tones — camel, oatmeal, browns, rust, burgundy, olive—that should define the color palette of the 2020 season,” says Berkowitz at Bloomingdale’s. I splurged on neutrals in 2020 and I’m still in love with them to this day!
Reference:
Smith, P. (2021, November 1). Retail sales of the global jacket and Coats Market 2012-2021. Statista. Retrieved October 20, 2022, from https://www.statista.com/statistics/734428/global-jacket-and-coats-market-retail-sales-value/
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